NIYAH NUR

Creative Director and Brand Strategist

My academic journey at Boston University, where I studied Advertising Strategy and Visual Arts, laid the foundation for my passion for creative direction and production. My love for creativity was further fueled when I was awarded the prestigious Gilman Study Abroad Scholarship to study in Venice, Italy. During this immersive experience, I explored historical architecture and pre-18th-century Euro-Venetian art, which deepened my appreciation for production and visual storytelling. Upon graduating, I was selected for GroupM’s highly competitive Launchpad Associate Program, where I received intensive technical media training. This led to my role as a media planner for Tiffany & Co., where I honed my expertise in media strategy over two years. My experience was further enhanced by my participation in the GroupM Elevate Program and leading the development of Tiffany & Co.’s monthly newsletter. I was then promoted to Senior Associate on the Content Sponsorship team, where I currently manage brand partnerships for high-profile clients like Unilever and HomeGoods. In addition to my corporate role, I work as a contracted consultant, collaborating with a variety of organizations to deliver impactful campaigns. My diverse experiences have refined my creative vision and strong organizational skills, enabling me to produce results-driven work that resonates with audiences.