Unilever x NCAA

As an official Corporate Championship Partner of the NCAA, Unilever Personal Care brands have the opportunity to capitalize on turnkey moments during the NCAA college basketball season.

As a member of the Content+ team, I helped coordinate Unilever’s 2024 March Madness scale activations across Phoenix, AZ and Cleveland, OH. These activations included a half-court display at the Final Four Fan Fest, renovation of two local recreational centers, a military appreciation event at Luke Air Force Base, and a Unilever-scale influencer program. I am currently supporting similar initiatives for the 2025 Final Four Championships.