Tiffany & Co. Internal Newsletter
As an associate planner on the Tiffany & Co account, my role quickly evolved beyond budgeting media spend and managing client relations. As I became more familiar with the brand’s media investments and campaign goals, I was tasked with producing Tiffany & Co.’s monthly industry newsletter. Each month, utilizing desk research from relevant publications and KPI data from activation teams, I curated the monthly update for Maison leadership, including relevant competitor examples and suggestions for optimizing against current trends.
