My role as creative strategist for Meji Meji primarily focused on amplifying the brand’s voice through consolidated campaign work. Alongside owner and designer Tolu Coye, I built an identity kit laying the framework for all branding initiatives. This kit included the brand persona, foundational pillars, mission statements, and primary target audiences. Once the kit was approved, I began crafting two full-year brand campaigns. Utilizing product production schedules and market research, I produced strategic plans inclusive of mood boards, content suggestions, media plans, and influencer recommendations, Case studies are available upon request.